The studio behind the best-selling football management simulation game Football Manager and a close partner and friend of War Child.  

Starting in 2006, our partnership with Sports Interactive was the beginning of our work with the games industry, showing us the impact the industry could have in supporting us.  

Ten pence of every copy of Football Manager sold goes to War Child; banners are also placed in gameplay to increase the brand's profile.

To date, our partnership with Sports Interactive’s Football Manager has raised over £1.5 m to help War Child provide support to children affected by conflict.